Perfectly executing the print aspect of your work is nearly as crucial as the design itself. It’s essential to recognize that the final printed result may vary from what you see on your computer screen. To bridge this gap, I’ve compiled a list of 5 printing tips for graphic designers that can significantly enhance your results.
Firstly, ensure you have the right printer for your needs. In the realm of graphic design, the concept of “Finished Art” is pivotal. Initially referring to having everything ready to print a photo on a specific material, it has evolved into having the design prepared for printing at the press. Many printing houses now employ a Finishing Artist, responsible for meticulously checking if all documents are print-ready, ensuring the work is prepared for printing without extensive edits.
Before delving into the printing tips, it’s crucial to understand the universal printing format—Adobe PDF (Portable Document Format). A PDF document ensures consistent appearance across various devices, simplifying the printing process.
The forthcoming tips for graphic designers primarily revolve around finished art strategies, potentially saving both time and money when printing your work at home.
1. Convert the Document from RGB to CMYK
RGB and CMYK are universal color codes used in computer work. RGB (Red, Green, Blue) generates colors on screens, while CMYK (Cyan, Magenta, Yellow, Key/Black) is used for print. Since printers have a limited color spectrum, it’s advisable to work in CMYK from the start to minimize modifications during the printing process. Carefully convert your document to CMYK before printing to reduce color disparities between screen and paper.
2. Outline the Fonts
Among the most crucial tips is outlining fonts. Inconsistent fonts can lead to readability issues or deviations from the original work. Since computers may not have the same fonts installed, outlining fonts ensures uniformity across different systems. This simple step guarantees that the fonts appear the same on every final medium, eliminating potential complications.
3. Managing Image Proportion and Resolution
Digital image size is measured in pixels, not centimeters or inches. It’s defined by the number of pixel columns (height) and rows (width). The multiplication of these values determines the final size. Resolution, measured in dpi (dots per inch), is closely tied to size and reflects image quality. A rule dictates that all images destined for print should have a resolution of 300 dpi, while those for online use should be at 72 dpi. Although these parameters are related, exceptions exist based on the purpose. For instance, large posters designed for distant viewing may have a resolution of 60 dpi.
4. Importance of Paper Size
This aspect is closely linked to image size. The paper dimensions dictate the image size, with 8.5” x 11” being a standard choice. It’s advisable to design at the correct size from the start and work at a 100% scale. Failure to adjust the paper size on your printer or computer can result in loss of resolution, fuzziness, and the need for reprinting. Occasionally, changing paper orientation may enhance the printing process.
5. Thoroughly Review the Final Document
Prioritize checking the final work both before and after printing. Ensure there are no misspellings and that images have the correct size and resolution. Seeking input from someone unfamiliar with the project can offer fresh perspectives. Before the final print, it’s wise to produce a scaled-down version for verification, assessing factors like bleed (minimum 3 mm from paper edge) to prevent image distortion and assist in flyer cutting.
Final Thoughts about Printing Tips
Additionally, time your printer to gauge if deadlines can be met. These straightforward printing tips not only save time and money but also contribute to enhancing your reputation as a designer. Consider creating a checklist, including these tips and any others you find crucial, and diligently follow them before embarking on your design projects.